by ABM Full Member Karl Howe
This month’s Mentor Motivation session features ABM Full Member Karl Howe, who will discuss a crucial aspect of business success: understanding and communicating Your Value Proposition — what is it worth to the client?
In marketing and selling your mentoring and/or coaching services, do you know what your proposition to a prospective client/mentee is? Do you understand the value it may offer them?
- Problem Identification: What problem are you solving that they would be willing to pay for?
Much is said about:
- Niching
- Client Avatars/Personas
- Elevator Pitches
These are not always easy to address. Investigating and working through your value proposition can help you define the service, identify the problems it may solve, and understand the value it may have to different clients.
Session Focus
This session explores models and tools that assist in this process and allow you to test ideas and the actual value they may hold for the client.
- Session Focus: Defining the proposition, identifying the client and their needs, and unlocking the value the client would recognise can build a successful business or practice.
About Karl
Karl has 40 years of experience in direct sales, direct marketing, finance, and people management. He has successfully launched products, services, and divisions for SMEs, national, and global companies.
This session will build on Gary King’s last Mentor Motivation session on how to charge what you are worth, delving deeper into how to effectively communicate that worth to your clients and ensure they understand the full value you provide.